Color psychology is the study of color and how the human brain reacts to it. In business, it's important to understand how color impacts us, and why...

Hannah Makale
Branding Specialist
5 Key Elements For Brand Aesthetic
Brand aesthetic is what makes you look visually pleasing. It's your visual identifier. You can easily sum up your brand aesthetic with five key...
5 Simple Ways to Determine And Uphold Your Brand Voice
Whenever your company or organization presents itself, you are using your brand voice. This is done when you are speaking at a conference, posting...
Branding Mood Boards | What They Are and Why You Need One
Our branding strategy starts with a mood board. Mood boards are the most important step in the branding process. Using a mood board, we’ll discover...
What Is Color Theory and How Does It Work?
Color theory is the science of how to use color, it is also the art of using color. With color theory, we can begin to understand how we perceive...
How To Choose Your Color(s)
When choosing your brand's color(s), you'll want to think about every possibility. The color(s) you choose will represent your brand, they aren't...
Choosing The Right Colors For Your Business Matters, This Is Why
Why does color matter for your business? Does it really make a difference in your brand? Will color make or break my business? These are all...
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