Color psychology is the study of color and how the human brain reacts to it. In business, it’s important to understand how color impacts us, and why each color used should be carefully considered. Color impacts the consumers perception of a brand, and their ultimate buying decision. Although each color has a variety of meanings, it differentiates person-to-person based on culture and personal experiences.
Here are the positive and negative keywords of colors
The Positive and Negative Keywords of Colors
Red
POSITIVE NEGATIVE Action Aggressive Assertive Dangerous Confident Fearful Courageous Intolerant Determined Rebellious Energetic Resentful Passionate Ruthless Powerful Tiring Stimulating Violent
Orange
POSITIVE NEGATIVE Adventurous Childish Agreeable Insincere Cheerful Overbearing Enthusiastic Pessimistic Flamboyant Self-Indulgent Independent Superficial Optimistic Social Warm-Hearted
Yellow
POSITIVE NEGATIVE Cheerful Analytical Confident Cowardly Creative Critical Enthusiastic Deceitful Fun Egotistical Happiness Impatient Intellect Impulsive Optimistic Judgemental Wise Spiteful
Green
POSITIVE NEGATIVE Adaptable Devious Balanced Envious Calm Greedy Compassionate Inconsiderate Generous Indifferent Growth Inexperienced Kind Materialistic Sympathetic Possessive Renewal Selfish
Turquoise
POSITIVE NEGATIVE Balanced Aloof Calm Boastful Clarity Deceiving Compassionate Fence-Sitting Communication Reticence Creative Secrecy Healing Unreliable Idealism Self-Sufficient
Blue
POSITIVE NEGATIVE Authoritative Depressed Calm Emotional Caring Frigid Devoted Manipulative Integrity Passive Loyalty Predictable Peaceful Self-Righteous Reliable Unforgiving Trusting Weak
Indigo
POSITIVE NEGATIVE Devoted Addictive Faithful Avoidance Integrity Bigoted Intuitive Conformist Obedience Depressed Responsible Fanatical Selfless Impractical Sincere Intolerant Wise Judgemental
Purple
POSITIVE NEGATIVE Creative Aloof Fantasy Arrogant Future Corrupt Humanitarian Fraudulent Intuitive Immature Inventive Impractical Mystery Pompous Selfless Sensitive Unlimited Vanity
Magenta
POSITIVE NEGATIVE Artistic Avoidant Balanced Bossy Compassionate Demanding Creative Disconnected Encouraging Domineering Imaginative Impatient Kind Impulsive Loving Intolerant Supportive
Pink
POSITIVE NEGATIVE Calm Immature Compassionate Naive Hope Needy Intuitive Over-Emotional Kind Unrealistic Nurturing Weak Romantic Sweet Understanding
Brown
POSITIVE NEGATIVE Approachable Boring Comforting Cheap Friendly Dull Honest Frugal Practical Materialistic Protective Predictable Quality Sad Supportive Wholesome
Grey
POSITIVE NEGATIVE Calming Boring Classic Depressed Dependable Indecisive Dignity Isolated Elegant Lifeless Intelligent Lonely Mature Sad Professional Solid
Silver
POSITIVE NEGATIVE Balanced Colorless Calming Dull Dignity Deceptive Glamourous Insincere Hi-Tech Lifeless Illuminating Lonely Mature Melancholy Scientific Neutral Wise Rigid
Gold
POSITIVE NEGATIVE Abundance Demanding Charisma False Compassion Fearful Love Mean Optimistic Self-Centered Passion Success Understanding Wealth
Black
POSITIVE NEGATIVE Beginnings Aloof Comfort Controlling Contained Depressing Elegant Pessimistic Formal Secretive Mysterious Serious Protection Wilted Sophisticated Seductive
White
POSITIVE NEGATIVE Clean Boring Complete Cautious Equality Critical Immaculate Distant Innocent Empty New Fastidious Open Isolated Purity Stark Simplicity Sterile
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