What Is Color Psychology? A Full List Of Color Meanings

by | Branding, Colors

Color psychology is the study of color and how the human brain reacts to it. In business, it’s important to understand how color impacts us, and why each color used should be carefully considered. Color impacts the consumers perception of a brand, and their ultimate buying decision. Although each color has a variety of meanings, it differentiates person-to-person based on culture and personal experiences.

Here are the positive and negative keywords of colors

The Positive and Negative Keywords of Colors

Red

POSITIVENEGATIVE
ActionAggressive
AssertiveDangerous
ConfidentFearful
CourageousIntolerant
DeterminedRebellious
EnergeticResentful
PassionateRuthless
PowerfulTiring
StimulatingViolent

Orange

POSITIVENEGATIVE
AdventurousChildish
AgreeableInsincere
CheerfulOverbearing
EnthusiasticPessimistic
FlamboyantSelf-Indulgent
IndependentSuperficial
Optimistic
Social
Warm-Hearted

Yellow

POSITIVENEGATIVE
CheerfulAnalytical
ConfidentCowardly
CreativeCritical
EnthusiasticDeceitful
FunEgotistical
HappinessImpatient
IntellectImpulsive
OptimisticJudgemental
WiseSpiteful

Green

POSITIVENEGATIVE
AdaptableDevious
BalancedEnvious
CalmGreedy
CompassionateInconsiderate
GenerousIndifferent
GrowthInexperienced
KindMaterialistic
SympatheticPossessive
RenewalSelfish

Turquoise

POSITIVENEGATIVE
BalancedAloof
CalmBoastful
ClarityDeceiving
CompassionateFence-Sitting
CommunicationReticence
CreativeSecrecy
HealingUnreliable
Idealism
Self-Sufficient

Blue

POSITIVENEGATIVE
AuthoritativeDepressed
CalmEmotional
CaringFrigid
DevotedManipulative
IntegrityPassive
LoyaltyPredictable
PeacefulSelf-Righteous
ReliableUnforgiving
TrustingWeak

Indigo

POSITIVENEGATIVE
DevotedAddictive
FaithfulAvoidance
IntegrityBigoted
IntuitiveConformist
ObedienceDepressed
ResponsibleFanatical
SelflessImpractical
SincereIntolerant
WiseJudgemental

Purple

POSITIVENEGATIVE
CreativeAloof
FantasyArrogant
FutureCorrupt
HumanitarianFraudulent
IntuitiveImmature
InventiveImpractical
MysteryPompous
SelflessSensitive
UnlimitedVanity

Magenta

POSITIVENEGATIVE
ArtisticAvoidant
BalancedBossy
CompassionateDemanding
CreativeDisconnected
EncouragingDomineering
ImaginativeImpatient
KindImpulsive
LovingIntolerant
Supportive

Pink

POSITIVENEGATIVE
CalmImmature
CompassionateNaive
HopeNeedy
IntuitiveOver-Emotional
KindUnrealistic
NurturingWeak
Romantic
Sweet
Understanding

Brown

POSITIVENEGATIVE
ApproachableBoring
ComfortingCheap
FriendlyDull
HonestFrugal
PracticalMaterialistic
ProtectivePredictable
QualitySad
Supportive
Wholesome

Grey

POSITIVENEGATIVE
CalmingBoring
ClassicDepressed
DependableIndecisive
DignityIsolated
ElegantLifeless
IntelligentLonely
MatureSad
Professional
Solid

Silver

POSITIVENEGATIVE
BalancedColorless
CalmingDull
DignityDeceptive
GlamourousInsincere
Hi-TechLifeless
IlluminatingLonely
MatureMelancholy
ScientificNeutral
WiseRigid

Gold

POSITIVENEGATIVE
AbundanceDemanding
CharismaFalse
CompassionFearful
LoveMean
OptimisticSelf-Centered
Passion
Success
Understanding
Wealth

Black

POSITIVENEGATIVE
BeginningsAloof
ComfortControlling
ContainedDepressing
ElegantPessimistic
FormalSecretive
MysteriousSerious
ProtectionWilted
Sophisticated
Seductive

White

POSITIVENEGATIVE
CleanBoring
CompleteCautious
EqualityCritical
ImmaculateDistant
InnocentEmpty
NewFastidious
OpenIsolated
PurityStark
SimplicitySterile

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