Websites are assets and like ever asset, they need to be maintained. This is where I see most small business owners mess up after building a website.
If you spend all that money into building a website, it’s essential that you spend a little more to keep it updated and performing properly. In this article, I’m going to explain all the reasons why you need to be doing recurring maintenance on your website.
Just know, if you don’t maintain your website, it will die. If you want to have a business failure due to your website dying that’s fine with me, but I suggest just maintain your website.
As you learn about maintenance on a website you might be curious about pricing. read our article “Website Maintenance Average Cost For Small Business 2020“.
The Metonymy | Websites Are Like Cars
Let’s say you bought a new Honda Accord four years ago and you have been driving it around.
You put roughly 15,000 miles on your car a year and over the past year you passed the big 50k mile mark. SCARY! In this situation, it really is scary.
Over the past 60,000 miles, and you haven’t taken your car in for maintenance once. Not even to get an oil change. Now, your pretty Honda squeaks, stinks, and doesn’t drive that smooth anymore.
This situation could have and should have been avoided by simply going and getting frequent maintenance on your new car. You knew that right? OF COURSE, YOU DID! That’s why every time your car actually reaches the recommended oil change miles you take your car in right away.
The same mentality for maintaining your car should apply to maintain your website. In fact, websites break down over time very similarly how cars do.
That’s why it’s important to frequent maintenance on your website. How long your website will run smoothly will determine how well you maintain that site.
What Happens When You Don’t Maintain Your Website
If you don’t perform recurring maintenance on a website your website will begin to run slow, stop converting leads or sales, potentially be home to malware, or even stop working completely.
Honestly, there are a lot of reasons why you need to do frequent website maintenance but out of date content is the biggest.
The last thing you want is to leave old content on your site that miss describes your business. Not to mention, search engines like Google actually favor up to date sites.
This is the most essential reason to maintain your site because it creates a better user experience and can boost your conversion rates.
Slow & Glitchy
The best way I can explain what happens to a website when it isn’t maintained is it starts to behave like an out of date mobile app. When you don’t update your applications, they become extremely slow, glitchy, and sometimes stop working because your phone no longer supports them.
The same thing happens to your WordPress website as a mobile app when it goes out of date. Maintenance your website frequently and update your core software, themes, and plugins.
If you update your website regularly it will last longer and drive more traffic to your site.
As a result of not maintaining your website, you can also expect to be prone to hacks.
You may not have thought about it, but businesses are the number one target for hacks. Even if you have a small website, many robots will try to breach access to your site.
When you don’t make updates to your site, you will be highly targeted.
Not only will monthly maintenance keep your site secure from hacks and malware, but many maintenance plans also offer brute force monitoring as well. This helps notify website admins if hackers are trying to gain access to your site.
Crashing & Dying
Quite literally, when you don’t maintain a website, it’s prone to crash frequently and overall die.
There are a lot of reasons why these things might happen. The most frequent reasons include your website plugins, themes, and core files being too far out of date or your server bandwidth or storage limits have been met. Both of these issues could be solved by having someone work on your website on a monthly bases.
If you already spent your money investing in a new website, you should pay for a website maintenance package.
Recurring website maintenance will keep your website running smoothly and driving more customers to your business.
Remember, you don’t have to maintain it every day, but the longer you go without updating plugins or monitoring for malware, the most susceptible you are to hacks and website crashes.
If you don’t understand how or don’t have the time to maintain your website yourself, pay someone to update your website for you. We offer recurring website maintenance and you can view our official prices right from our website.
Why is maintaining your WordPress website important?
Maintaining your website ensures all your WordPress core files, themes, and plugins are up to date and running effecently. Maintenance also helps prevent hackers from gaining access to your site and installing viruses and Melware.
What is website maintenance?
Website maintenance is the act for making changes to content, keeping up with security, making site backups, and making sure your files, plugins, and themes are all up to date.
How much should I pay someone to maintain my website?
How much you pay for maintence varies based on your industery, how big your site is, and how many changes you would like to make each month. Most maintenance plans start at around $50 a month but can reach upwards of $120 per hour. Most small businesses spend about $60 per month on thier websites. If you have an eccomerce website you can expect to spend segnificantly more.
Do websites need maintenance?
Yes! Website mainenance is essential for any and every website on the internet. If you want to keep your website performing at it’s best, you need to maintain it frequently.