Why Your Service Business Needs A Website In 2020

by | Marketing, Website Design

“Do I need a website for my service business?” This is a question all small business owners have and a question most business owners get wrong or don’t understand why they need a website. As a result, lots of businesses give up on having a website before seeing the benefits. Simply put, you need a service business website because it will help you generate more money every month. This article will cover the importance of a service business website and what makes websites successful. Adding on to this article, I created a post that talks about modern trends your website must follow.

Every Service-Based Business Needs A Website

Honestly, it doesn’t matter if you clean houses, install HVAC, or hang drywall, every service business needs a website. Websites, if built focusing on key elements, can and will drive thousands to millions of dollars in revenue yearly. Whether you’re in your first year or 10th, having a website will help reach more people and convert them into paying customers.

The Purpose Of A Website (Marketing, Selling, Closing)

Without a website, it’s harder for customers to find you, learn about you, and hire you. These are all essential ingredients when it comes to getting more customers. Of course, there are other platforms that give prospects all this info but they miss very important aspects websites offer. Platforms like Facebook, Instagram, and Yelp don’t give you the ability to reach warm audiences organically and sell them on your products using custom solutions.

On the other hand, websites rank well on search engines and give your customers a customized presentation about your business. More importantly, your website should give your customers the ability to request or pay for service online. Overall, websites can very easily become lead generating machines that automate your sales process and close deals for you. Owning a website is like having a full marketing and sales team that works 24/7.

Websites Are A Marketing Tool

Marketing by definition is “The action or business of promoting and selling products or services.”.

It’s funny, sometimes I talk to people about marketing and they will say “I don’t do any marketing” yet they own a website. I say this because I want you to understand that a website is a marketing tool and a very powerful one at that.

Websites Are A Selling Tool

My favorite part of having a website is having people browse my site and decide they want to work with Ebadore before ever speaking with us. This is my goal with every website we build and should be your goal also. We can turn your website into a selling tool by focusing our attention on adding a few elements. If you want your website to sell people on your business it has to have an amazing presentation, show off your best work, explain all the perks why it’s better, and show off some social proof.

Websites Are A Closing Tool

Closing is the final step in the selling process and is very important. I see websites that talk up their products or services and sell people on their business. The issue I see a lot is when there is no clear call to action on a website that gives people the actual opportunity to sign up to receive what you offer. Examples of call to actions include letting people request estimates or purchase your service through online booking.

Ranking Your Business Through Search Engine Optimization

Did you know 89% of all purchases begin with a search on search engines like Google or Bing? These searches include people shopping options, learning about services, and reading reviews. Simply put, if you don’t show up when people are searching for businesses in your area, you are going to miss out on TONS of business. You need a website so you can rank higher on search engines when customers are shopping around.

Websites Build Site Authority Better Than Social Profiles

Site authority is a metric Google uses to decide who ranks for what search results. The perks of a website include Google gives more site authority to websites than they do social media profiles. There is a large process that helps you build more site authority but just having a website, in general, will help push your business site authority further than a Facebook page.

Presenting Yourself As An Industry Leader Through A Service Business Website

When people pay for a service they will pay 10X more for service providers that have amazing social proof, great customer service, and a seamless presentation. When your business becomes fluent in all three you will be able to charge more money and drive more customers to your business. Luckily for us, a website helps you establish all three from the first time a prospect hears about your business.

Adding Social Proof To Your Website

I spoke about social proof earlier in this article. Social proof is simply showing your users proof that you have had previous customers and that they loved your products. There are many ways to show social proof including testimonials, videos of the customer talking about their experience, and showing before and after photos.

When adding social proof to a website, I wouldn’t add just one type of social proof. For best practice try to add as many forms of social proof as possible.

Giving Great Customer Service Through your Website

There are many ways to offer great customer service through a website. Simple ways to include customer service in your website include offering a FAQ page and possibly even offer a chat bubble.

I actually talk about chat bubbles in my blog post about website design mistakes. Be sure to read that article before adding a chat bubble to your website.

Presenting Yourself As An Industry Leader Through Your Website

When you think of industry leaders, I guarantee they have a website. If you want to have a thriving business you need to learn how to present yourself as the best so you can be the best. Not only do you need a website, but you should also hire a professional website designer that can help present your brand in a strategic way. What I mean by this is hire someone that understands how to drive traffic to your business and sell them on your products, services, and ideas.

Wrapping Up Why You Need A Service Business Website In 2020

It’s 2020 and 89% of purchasers start by doing a search for the services they are about to purchase. It’s simple, the easiest and most efficient way for your service business to drive more customers is to own a website. Not only will a website help drive more customers to your growing small business, but your website might also end up being worth more than your business itself.

Does my business really need a website?

YES! Every business needs a website in order to reach it’s full potential. It doesnt matter is you are a plumbing business, a lawn care service, cleaning service, ect. It’s fact that 89% of buyers start the buying process with searching services on search engines like Google or Bing. Get a website so you can show up on these platforms.

Do you need a website for Google my business?

No, you don’t need a website to have a Google My Business account. If you don’t have a website Google will actually give yo uthe ability to set up a website through Google. These websites are free but honestly not the best solution.

Thre are perks with having a website linking to your Google My Business. If you have a website liked to your Google My Business Google can understand more about your business and you will rank higher for related search terms.

How important is a website to a small business?

Websites for a small business is essential. I have owned many small businesses and I learned early that the number one reasons small businesses fail is because they eather don’t dive enought customers or dont charge enough for their services.

Having a website can help solve both of these problems. By owning a website you can drive more customers to your business through search engines and

Can I get a free website for my business?

Though I don’t recomend building a website yourself the best way to go is through the Google website builder. It’s free and will rank better on Google than a Wix or Squarespace website.

How much does a website cost?

On average, most small businesses spend between $400 – $1,500 for a new website. Larger and more established companies spend between $3,000 – $10,000 for a fully customized website.

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