9 Trends Your Website Must Follow To Be Successful In 2020

by | Website Design

Websites, like all tech, have changed dramatically in the past few years. Actually, the idea of every business having a website is only about 10 years old. Even though websites are still new, we are already going through our largest shift in how websites are expected to work. Websites in 2020 require totally different functionality than websites in 2015, 2016, 2017, 2018, or even 2019. With the ever-changing demands for what your website must and must not contain, these are 9 trends every business website needs to be successful in 2020.


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#1. Mobile-First Approach (Desktop Responsive)

It drives me crazy that we are still talking about “mobile responsive” websites. We are past the point of trying to make a website “compatible” with mobile phones. In 2020 your website should be built from a mobile-first standpoint. What I mean by a mobile-first website, is your website should be designed as if most of your users are coming from a cell phone (because they are). Fewer and fewer people make searches on their computers every year. In 2020 this is no longer a surprise. If you want a website that drives more customers to your business, redesign your website with a mobile-first approach.

#2. Fast Load Time (No More Motion Graphics And Use Fewer Images)

Before over 50% of web traffic was mobile, graphics and a lot of background images were cool on a website. Now that the majority of Google searches and overall web traffic comes from mobile devices, this old strategy is dead. Cool graphics no longer help your business drive more business, in 2020 most graphics and images backgrounds will do the opposite. Removing all unnecessary graphics and images will decrease load times on both desktop and mobile devices, create a better user experience, and help you get more conversions because users won’t be annoyed. For a successful modern website, reduce load time by removing ALL motion graphics and unnecessary images.

#3. Utilize Google AMP (Accelerated Mobile Pages)

AMP by Google stands for “Accelerated Mobile Pages” and it does just that. AMP helps web pages load faster (almost instant) on mobile devices by offering a lightweight version of your website. The Accelerated Mobile Pages framework works through Google, to help Google users enjoy an easier user experience by removing load time. Load times are reduced by allowing AMP to show a version of your web pages that remove all unnecessary CSS and Javascript from your website.

Websites integrated with AMP not only load quicker but also have SEO benefits of showing up higher than non-amp pages for related searches.

#4. Add A Call To Action Before Your Websites Fold

Your main websites CTA (call to action) should be the first thing visitors see when browsing your website. You should offer your call to action above the “fold” on both desktop and mobile versions of your website. “Above the fold” means it should be in sight of your user’s eye without them having to scroll down the page. This ensures that all users understand what you offer and it helps them enjoy your product with little to no effort. Adding a CTA above the fold is the #1 biggest driving force for increasing conversions on your website.

#5. Have A Goal For What The Next Step Is For Users Who Visit Your Website

This goes along with #4, your call to action. You need to have a plan for what your users need to do next to enjoy your product or service. For the Ebadore website, we have 1 main call to action and 1 substitute call to action. Our main call to action is having people contact us by requesting free 30 minute consultations. Our substitute CTA is asking people if they would like a free website audit. Either way people choose, we have a goal for what we want users to do next so they can do business with us. Before designing your website, think about what the end goal for each person visiting your website is and make a call to action that helps them get there.

#6. Integrate A Facebook Pixel To Your Site

A Facebook pixel is used for retargeting advertising on Facebook and Instagram platforms. You simply install a short code snippet to your website, and it allows Facebook’s ad platform to start tracking user’s behaviors on your site. This is vital for businesses that are advertising, planning on advertising, or probably will advertise in the future on Facebook. Installing a Facebook pixel as soon as possible is so important for the success of your website because the more data Facebook can gather, the less expensive and more effective your advertisement efforts will be.

#7. Add Social Proof To Your Website So Users Know You Are The Industry Leader

People don’t believe what you say about yourself, they believe what others say about you. That’s why in 2020 and beyond, every website should include social proof including videos, reviews, and a portfolio that tells prospects that you are the best because you actually do go above and beyond. You can look at the Ebadore home page for an amazing example. We simply just added real reviews from real customers.

#8. Use Unique Color Palettes & Fonts That Set Your Brand Apart

In 2020, more businesses have websites than ever before. For most businesses, this means it’s harder to break through the noise and drive customers to your business. If you want your business to really succeed and make you money in the future, you need to set your website apart by creating a unique and memorable brand. You can set yourself apart from your competition by taking all the advice in this article, but making your brand easily identifying is what will push you the farthest. You can make your website stand out by using unique fonts, different color schemes, and picking images that are well thought out and bring out the emotions in your customers.

Hannah is the color specialist on our team. I actually am constantly speaking with her about auditing our color schemes to make sure our brand is noticeable. She has a few blog posts on our site regarding color theory and brand identity.

#9. Hire A Professional Website Designer Instead Of Using Self-Building Software Like Wix Or Squarespace

There are a lot of businesses that offer “build it yourself” website solutions. The issue with these sites is most are slow, limiting, and overall not focused on actually growing your business. I see it again and again, where business owners build a website on Wix and lose money because their website doesn’t rank on Google, or it doesn’t convert well because the user experience is horrible. When you speak with a marketing consultant and hire a website designer you are ensuring that your business will have a website that attracts visitors, ranks on search engines, and converts users into customers. To succeed online in 2020, don’t build your website yourself. If you are interested in really learning web design I recommend using WordPress. I wrote a blog post that can help any beginner designer succeed in 2020.

Conclusion Of The Trends Every Successful Website Must Include In 2020

If you want your business to have a successful website in the future, you must change how your website looks and functions. Follow these 9 website trends and your website will thrive into 2020 and the future.

What are the latest trends in website design?

There is a lot going on in the web design space. The newest trends in 2020 include:

#1. Mobile-First Approach (Desktop Responsive)
#2. Fast Load Time (No More Motion Graphics And Use Fewer Images)
#3. Utilize Google AMP (Accelerated Mobile Pages)
#4. Add A Call To Action Before Your Websites Fold
#5. Have A Goal For What The Next Step Is For Users Who Visit Your Website
#6. Integrate A Facebook Pixel To Your Site
#7. Add Social Proof To Your Website So Users Know You Are The Industry Leader
#8. Use Unique Color Palettes & Fonts That Set Your Brand Apart
#9. Hire A Professional Website Designer Instead Of Using Self-Building Software Like Wix Or Squarespace

Why you need a mobile responsive website

Moving into the future, websites don’t just need to be mobile-responsive, they need to be built mobile-first. Mobile first means the website was intended to be used on mobile devices first, and on desktops second. The reason behind mobile-first websites is because over 50% of web browsing is done on a mobile device.

How frequently should I update my website?

Website’s are always evolving to meet the ever changing advancments in the tech industry. Because of such rapid change in how people interact and behave online, you must audit and make changes to your website yearly if not every 6 months or monthly.

Why build it yourself websites are not a stable solution

Websites that are built by softwares offered by Wix or Squarespace are never a good option. These “build it yourself” websites have a negative impact on a website’s overall performance. If you want a website that is really worth your investment, hire a website designer instead of building it yourself.

Website designers will rank your website higher on Google and create a better user experience. Overall a website designer will help drive more customers to your business.

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