Digital marketing has become increasingly complex over the years. For many business owners, websites, analytics, and social media advertising can be a bit stressful. Not only is online marketing stressful, but most business owners also lose money when they try to do it themselves. If this sounds like you, it’s not your fault. Companies like Facebook, Google, Yelp, ect. make it seem like digital marketing is a walk in the park. Many of these platforms offer dumbed-down versions of there REAL marketing platforms. For example, Facebook gives business owners the ability to “boost” posts with just a click of the button. This leads to ads being shown to the wrong audience and even the wrong materials being advertised. This is just the beginning. In this article, I’m going to explain the 5 reasons why you need to hire a digital marketing consultant.
Before We Get Started, What Is Digital Marketing?
Digital marketing is simply any marketing strategy that utilizes the internet for it to succeed. Examples of digital marketing strategies include running Facebook or Google ads, owning a website, or even just posting to social media. Nowadays, just about every affordable solution to getting your business in front of customers requires you use the internet in some way or the other. Even billboards are becoming a digital marketing platform as many companies are replacing their old billboards for electronic billboards.
What Does A Digital Marketing Consultant Do?
Most digital marketing consultants study online advertising and presentation trends that help get businesses more customers. When you talk to a consultant, they explain things like different approaches to your current strategies, how to lower your advertising cost, and let you know about new trends that you need to take advantage of. Digital marketing consultants are experts in the online marketing industry. If you talk with a consultant about marketing strategies, you can expect much better returns on investments as well as knowledge before beginning your campaigns.
#1. Digital Marketers Are Experts When It Comes To Growing Businesses Online
Most consultants spend 100% of there time either learning about new marketing trends, or talking and strategizing with business owners about their online advertising or marketing techniques. Digital marketers know everything there is to know about growing your business on Facebook, Google, Instagram, Twitter. Digital marketers also help you make sense of things, like why you do or don’t need a website. These people don’t just do marketing, they live it and understand more about growing businesses online than anyone else in the world.
#2. Talking With A Digital Marketing Consultant Makes You Smarter
With anything, talking to someone that knows a lot about something will make you smarter. Even if you run advertisements or build a website yourself, talking with a marketing consultant can be highly effective. When you have conversations with computer geeks like internet marketing professionals, you can be sure to leave the meeting with a head full of fresh ideas. I would make it a goal to speak with a consultant before your campaigns, during your campaigns, and after. The more frequently you talk with your marketing mentor, the more successful you will be in the future.
#3. Getting Second Opinions On Advertising And Marketing Campaigns
Consulting sessions don’t have to be long meetings. Digital marketing consultations can be short and sweet. Speaking with your digital marketing consultant can simply be “Hey I have this idea, what do you think?”. Most consultants would be happy to say yay or nay on your campaign ideas. Many times getting more people involved with your strategies help you develop your ideas so you can succeed on all online platforms.
#4. Digital Marketing Consultants Understand the Purpose Behind Marketing Strategies Like Websites, Facebook Ads, And SEO
Digital marketing consultants help you understand the strategy behind marketing campaigns. In a successful campaign, every platform plays an important part. An easy way to understand this is to look at a basic sales funnel. A sales funnel includes multiple steps, from paid search, SEO, landing pages, social media posts, and social ads. Each one of these steps plays a part in moving customers closer to a conversion. Your advisor also knows the importance and reasoning behind why you should have a website and what content should be on that website.
#5. Digital Marketers Know Website Designers, Search Engine Optimization Specialist, And Advertisers
People who know how to do marketing know other people who do marketing and other web-based services. When you talk with a consultant about your online marketing strategies they will be able to point you in the right direction for awesome web designers, digital advertisers, seo specialists, bloggers, and other important marketing jobs. In fact, one of the most beneficial perks of talking with an advisor about your marketing tactics is learning who the right people to and not to hire are.
Conclusion On Why You Need To Speak With A Digital Marketing Consultant
Digital marketing consultants are vital to your business’s success. With more and more people spending more time on social media or YouTube daily, you need a consultant more than ever. Hire a consultant and talk to them about what platforms are best for your business, what are your advertising options, and how should your funnel look. After speaking with a digital advertising or marketing consultant, you will have a better understanding of what you are doing and why you are doing it.