Branding Mood Boards | What They Are and Why You Need One

by | Mood Board

Our branding strategy starts with a mood board. Mood boards are the most important step in the branding process. Using a mood board, we’ll discover how your company wants to be represented. This representation will reflect the emotion and impact that you wish to have on your consumers.

What Is A Mood Board?

A mood board is a visual representation of your company or organization. A mood board contains examples of photos, colors, typography, quotes, patterns, shapes and more that inspire your company. For a lot of people, it can be hard to explain the incredible vision they have in their head using words, especially if they don’t know the proper terms to describe what they are visualizing. When you start to discover your brand identity, a mood board will help reveal your vision, identity, and the emotions you want your consumers to feel when they see your brand. Mood boards keep you focused on your brand identity, and ensures that everyone else understands your vision for the company or organization.

How Do We Create A Mood Board?

When creating a mood board, this can be done digitally or physically. There are several internet templates that you can start with, my personal favorites come from Canva. If you’re going the physical route, you can either grab a poster board, or use an empty wall. Your inspiration can come from magazines, pictures on the internet, and other companies that inspire you.

Digital Mood Boards

Digital mood boards are good for ease of use. It’s easy to search for pictures on the internet, put them together in a collage, and email them to those who you want to see it. A digital mood board also makes it easier to select the exact hex number you want for the perfect color palette.

Physical Mood Boards

Physical mood boards are good for being able to see it continuously. You can set up a physical mood board in your office and have it always be there for inspiration. It also feels good to be able to cut out photos, words, etc. and put them up on a wall.

Now What?

Once you’ve figured out whether you want a digital or physical mood board (maybe even both), it’s time to start thinking about how exactly it is that you want to be represented. Sometimes this process takes a few different mood boards. You’ll need to consider the following for your mood board, your target audience, the emotions you want to convey, and the overall image that you want your company to be known for.

Your Audience

Who is your target audience? Children, teens, adults, or seniors? Parents or grandparents? Married or single? City or rural residents? Business owners or homemakers? There are so many different kinds of audiences, but you’ll need to know who you’re trying to reach. Maybe your audience consists of children with dinosaur obsessions, or maybe you’re trying to reach and appeal to young adults who are interested in sustainable living. Either way, understanding who your target audience is will guide you the rest of the way.

Conveyed Emotions

How do you want your target audience to feel? Empowered? Happy? Angst? Wholesome? Use images and materials that convey the emotions you want your audience to feel. Use these images and materials to communicate brand identity. Have an abundance of images and other materials that you might want to use. Once you’ve got that, sort through them. Perhaps you have an image of puppies, and your audience loves puppies, puppies make them happy, but does it represent your company? Unless you’re in the puppy market, those puppy images may be cute, but you’ll need to toss them.

Overall Image

Using your target audience, and the images that convey emotions, you can put together a few mood boards. When doing so, you’ll want to stay consistent. Make sure each mood board flows together nicely, and isn’t totally scatter brained. A scattered mood board will cause headaches and frustration.

What Do We Put In Our Mood Boards?

Anything that sparks inspiration and conveys the idea and emotions of your company or organization. This can be in the form of images, colors, art, fonts, quotes, textures, patterns, shapes, etc.

Images

Images can be found on the internet, in magazines, or photos that you’ve taken yourself.

Colors

I personally love using Coolors for discovering that perfect color palette, but you can also use colors found in the images that you use for your mood board.

Art

Go to a museum and take pictures of art that match the identity you want your company or organization to have. If you don’t have the time or there aren’t any museums near you, try searching online or in libraries for art pieces.

Fonts

If you’re an elegant jewelry store, comic sans might not be the best font for your mood board. My personal favorite fonts come from Adobe, but you can easily get fonts from magazines and posters.

Quotes

Quotes are great for helping you put your mood board into words. You can use quotes from movies, songs, interviews, books, etc.

Textures

Textures are thought provoking. You can find plenty of images of textures online, or you can find physical textures such as buttons, blankets, and leaves.

Patterns

Patterns can either create a sense of calm and serenity, or happiness and energy. Consider using plaid, polka dots, strips, etc. in your mood board.

Shapes

Shapes can determine if your company is aggressive or calm. Sharp edges are very straightforward, while rounded edges give the idea of flexibility.

Completing Your Mood Board

Once you have all of your materials, images, fonts, etc. you can compile it all together to complete your mood boards. Once you have a few different mood boards to choose from, you will be able to compare each one. From here, you can figure out which mood board represents your company or organization the best. Using a mood board will not only help you understand how to represent your company, but it will also keep you on track with staying true to the brand.

Hire Ebadore Digital For Branding Strategy

Do you need help creating a brand strategy for your business? Talk to us and learn how we can help you create your very own mood board.

What is a mood board?

A mood board is a visual illustration that explains the guidlines of your brand strategy. Your mood board should explain your colors, fonts, how you want people to feel, and images.

How do you create a mood board?

When creating a mood board, this can be done digitally or physically. There are several internet templates that you can start with, my personal favorites come from Canva. If you’re going the physical route, you can either grab a poster board, or use an empty wall. Your inspiration can come from magazines, pictures on the internet, and other companies that inspire you.

What content goes in a branding mood board?

Anything that sparks inspiration and conveys the idea and emotions of your company or organization. This can be in the form of images, colors, art, fonts, quotes, textures, patterns, shapes, etc.

How much does it cost for Ebadore Digital to create a mood board for me?

Our branding packages start at $3,000 for small businesses and go up from there. A Mood Board is included in that brand strategy.

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