The other day, I had a prospect tell me blogging was a horrible way to rank on Google. He said that he heard from a podcast that blogging was the worst seo strategy, and that it could actually hurt your ranking. I’m here to tell you, this claim was totally wrong. At Ebadore Digital, we utilize blog posts and rank higher and higher for targeted keyword searches every single day. In this article, I’ll explain why having an active blog is vital for your search engine optimization success. This is a way to rank new and old website higher on google with a blog.
Use Your Blog To Target Local Search Ranking Results
This is a method I constantly do. In fact, we use this method on an almost daily basis, whether it be for our blog or yours. For example, if you want to rank for “search engine optimization Bentonville” what you can do is create a blog post about that service, in that service location. I’ve actually already done this example and it has been successful even in a very competitive market. This is what you need to do. Before continuing with these steps, it would be 100% beneficial to learn about keyword research.
Add Your Service & City/Suburb Name In The Blog Title
I wanted to rank for “Digital Marketing Rogers, Arkansas” so I made a blog post titled “Digital Marketing Company In Rogers, Arkansas“. It’s very simple, just add your service and the town name you want to rank for.
Write About The Service You Provide And How It Helps People Living In That Specific Area
A great example would go like this. “Ebadore Digital offers SEO blogging in Northwest Arkansas. Our goal is to help you create amazing blog posts that help you rank higher in search engines like Google and Bing. Hire our search engine optimization team and watch your blog generate 200% more business”. This example is short and sweet. Your posts need to be a bit longer, like my full overall posts are. Just remember, add as many details as you can and keep talking about how your keyword relates to your targeted area.
Link To The Towns Website You Are Trying To Rank In
If I want to rank higher in search results for Fayetteville, Arkansas, I’m going to link to the city of Fayetteville’s website. What this does, is it tells Google and Bing exactly what town you are talking about. I do this method for every single area-targeting blog post.
Make Your URL Slug Your Keyword/Keyphrase
Simply, if you want to rank for “SEO Northwest Arkansas” make your URL look like “https://example.example/seo-northwest-arkasnas/”. This is a simple change you can make to let Google know exactly what your blog post is about.
Add A Featured Image And Include ALT Text That States Your Keywords
Alt-text is copy that is added to HTML code to tell people with screen readers what that image is about. Google also uses this information to learn what that image is. You should use alt text to your SEO advantage. let’s say your keyword is “digital advertising Springdale, AR”, your image should be of internet advertisers working on a ad project in Springdale, AR. When you make your image alt text, just type “digital advertising team working on ads in Springdale, AR”.
Create A Meta Description For Your Post That Includes Your Keywords
Meta descriptions are short briefs that tell search engines and people making searches what your page is about. It’s the snippet of text that shows up in search engines underneath the page title.
Yoast SEO (The WordPress Plugin That Will Help You With This Article).
Yoast SEO is one of the top plugins I install on every WordPress website. The reason why I use Yoast so much is because of everything I explained in this article. Learn and use Yoast SEO and it will help you complete this checklist and rank higher on search engines like Google and Bing.
In addition to utilizing Yoast, also look into these other top WordPress SEO plugins that will help you rank your website higher on search engines.
Use This Blogging Technique In Your SEO Strategy To Rank Number 1 In Your Area
If you follow all these blogging SEO steps, you will rank higher in search engines for your servicing areas. Don’t skip any steps, and do this as many times as possible until you start seeing amazing results. Also, if you found this article useful you might be interested in learning about these 5 other DIY SEO strategies.
Hire Ebadore Digital For Search Engine Optimization
We love to help small and large businesses with ranking higher in search engines. Click the button below and speak with us about ranking higher in search engines.
How much does SEO cost?
Search Engine Optimization costs differ based on the results you would like to see and how competitive your search industry is. Most small businesses spend an average of $600 a month on SEO. Larger more established companies spend between $1,500 – $15,000 a month on SEO.
How Long does it take to rank on Google’s first page?
Every business is different but on average we start seeing first page results in the first month, and businesses notice a dramatic increase in search traffic between 3 and 6 months.
What is SEO?
SEO is short for Search Engine Optimization. SEO is the act of optimizing your website to rank higher on search engines like Google, Bing, and YouTube.
Do I need a blog to rank higher on Search Engines?
It depends if you need a blog or not. If all you want to rank for is your business name, no you don’t need a blog. If you want to rank for a lot of keywords in a lot of different areas, and generate a ton of web traffic, yes you need an seo blog.