When choosing your brand’s color(s), you’ll want to think about every possibility. The color(s) you choose will represent your brand, they aren’t “just for fun”. I actually have a full article dedicate to why color is important. This post is strictly about how to choose those colors.
What Questions You Should Ask Yourself
There are several key questions that you should be asking yourself when choosing your color(s). Does this represent my brand? Does this stand out against my competitors? What mood does this create? Who is my target audience? All of these questions are important when making this decision.
If you have a daycare business, you most likely wont want your brand colors to be an assortment of blacks and grays. You’ll want to choose colors that are exciting, kind, and trustworthy. Deciding how you wish to represent your brand is key to having a successful business.
How do you want to stand out against your competitors? If you’re a restaurant owner, do you really want to blend in with all other restaurants and use the color red? Or do you wish to set yourself apart from your competitors? Choose carefully and pay attention to your competitors.
What kind of emotion do you want to create from your business? Do you want people to feel energetic, calm, happy, or empowered? There is psychology in color, and each color can create a different emotional reaction. The emotional reaction to your brand can set you apart from others.
Who is your target audience? Do you want kids to be interested? Are you trying to be hip and cool with the teenagers? Do you wish to influence young adults? Is your audience modern or classic? When asking yourself these questions, this will not only play in what color(s) you choose, but also the saturation and brightness of the color. When you open that brand new couples retreat, you wont want to have bright orange and neon green, you’ll want a more diluted color palette that creates a sense of romance and relaxation. Remember who your target audience is, and use the information to assist you in creating your color palette.
Use Your Resources
You’re going to want to use all of the above deciding factors to help you create your color palette. You’ll need to consider every aspect to help your business succeed. Consider how you wish to represent yourself, what will set you apart from others, the emotional response, and who your target audience is. Using a combination of all of these things is what will help your business succeed.