Choosing The Right Colors For Your Business Matters, This Is Why

by | Colors

Why does color matter for your business? Does it really make a difference in your brand? Will color make or break my business? These are all questions that you’ve most likely thought of.

Why does color matter?

So, why does color matter? It matters because color is part of nature. Color is art, and art is part of every single thing in the universe. It is one of the first things noticed in a company. Color is just as impactful as images, words, and the product your business is selling. When someone sees a color, it sparks a mood. That mood will depend on the hue, saturation, and brightness. When you present your brand, how do you want someone to feel? If your color is yellow, you might invoke hunger, or happiness. Red, could mean romance, or aggression. If you choose green, it might represent a sense of serenity, or growth. All of these colors are great options, but they all depend on how you wish to portray your brand.

Examples Of What Colors Represent

ASSERTIVE

AGRESSIVE

CONFIDENT

VIOLENT

PASSIONATE

REBELLIOUS

ADVENTUROUS

INDEPENDENT

PESSIMISTIC

SOCIAL

SUPERFICIAL

WARM-HEARTED

ANALYTICAL

CHEERFUL

CRITICAL

ENTHUSIASTIC

FUN

JUDGEMENTAL

BALANCED

CALM

ENVIOUS

GROWTH

MATERIALISTIC

POSSESSIVE

ALOOF

HONEST

LOYAL

OLD-FASHIONED

PREDICTABLE

TRUSTING

CREATIVE

CYNICAL

IMPRACTICAL

IMMATURE

INSPIRING

SELFLESS

Does color really make a difference? 

Color can and will make a difference in your brand. For example, if you have a childcare business, red would make the children feel upset, but if you used yellow, children will associate daycare with happiness. Color is part of psychology, and will predict how others view your company. Your color gives you character. How do you want to be represented? What is the distinction between your brand, and others? These are the questions you need to be asking yourself when choosing your color(s).

Will color make or break my business?

As mentioned above, color choices affect the tone of your brand. This tone will make or break your business. According to a research called “Impact of color on Marketing“, people will make their decision within 90 seconds of viewing a product/ interacting with somebody. Up to 90% of this decision is based on color alone. In fact, the human brain prefers brands that are recognizable, meaning if your color(s) stand out, they’ll know it’s you. Color is actually so important to businesses that there is an entire career field dedicated to what we call “Color Theory“.

A tool that will help you out on your journey of creating a color palette for your business is a mood board. Your mood board will help keep you consistent with the colors you use and help inspire you every day.

In all aspects of life, color is important. It’s not just part of some silly little design. It’s just as important as the product you’re selling. Color is how you present yourself, it’s what makes or breaks your business. If you throw color into a trash bin, you’ll basically be throwing your whole business in the bin as well. Learn how to choose the right color(s) for your business, and you’ll succeed.

Frequently Asked Questions:

What is the best color for a business?

It depends on your business brand, target audience, and how you want your consumers to feel. If you'd like more information on this you can read our blog post 'How To Choose Your Colors'.

How does color effect sales?

Up to 90% of a sales decision is based on color alone. To get more sales, use color(s) that will invoke the emotion that you want your target audience to feel.

How many colors should I have?

While the ultimate answer depends on what your brand represents, your brand should have 1-4 colors. Typically, a brand has 3 colors

Are there any colors that I shouldn't use together?

Yes. When choosing your brands color(s) you will want to use color theory. Color theory describes the basics of what colors compliment each other, and what colors clash.

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